GroupM’s primary goal is to support each of our operating companies Maxus, MEC, MediaCom, Mindshare and Xaxis as both a parent company and a collaborator in activities that benefit our clients, including trading, content creation, digital communications, new business, finance, proprietary tool development and other critical capabilities.
RECMA, the independent organization that measures media agency sector operations, reported that GroupM held a 32.7% share of the total measured volume among all global media agency networks. The figure indicates that we grew our share of global media by a full share point over the previous year. As such, once again GroupM established itself as the world’s leading global media investment management company with more than $73.5 billion in worldwide billings (RECMA 2010), more than 41% ahead of our closest competitor in billings.
GroupM also develops new initiatives designed to keep our company at the forefront of the media services business and maintain our global reputation as a pioneering influence throughout our industry. In difficult economic times clients place greater emphasis and priority on improved media pricing and the exploitation of opportunities associated with media deflation. GroupM, with our focus on the intelligent application of scale, made further advances in organizing our trading structures to maximize the value that we can deliver to clients. Our advanced marketplace analytics, benchmarking and market simulation modeling inform our trading strategies and provide best-in-class results for our clients.
We are taking steps today to ensure that GroupM and its agencies proactively shape the future and maintain leadership in this space. Our actions are designed to further GroupM’s position in the media services marketplace for the benefit of our stakeholders, while at the same time expanding on the competitive advantage that we bring to our clients. GroupM also aggressively continues to pursue and advance our investments in new technologies and systems to maintain our history of driving innovation and influencing our industry.